The Fundamentals of True MLM Leadership by Roger Smith

Lead, Follow, or Coach
Which word above is more powerful? Which one would people who are looking for a business opportunity respond to?
Do we want to lead? Or would we like to just follow along?
Better yet what about a coach? Would we be better off finding a person, who knows more about what we want to do, and who will willingly share that information? Sounds like a plan to me.
Or is a coach, with the ability to lead us towards success what we really need?
Essential leadership.
It's so rare that most people think it's for the "rest" of the world. How do we convince "regular" people, that leadership skills are not out of their reach?
A good place to start is with who you allow to lead YOU.
Who are you following? Who are you learning leadership skills from? Are their ANY new ways that are proven that can shorten my learning curve in building your business?
To be a good leader, you must become a good follower first. But be very careful who you follow because if they're a poor leader, or a non-leader, you are in for a uphill battle.
How do you know when you've found someone worth following?
Many people join a company for their products, or a service that makes even the worst leaders/sponsors seem great.
If you are in a business just because you love the products/services, you may or may not make it. This is one of the drawbacks of mlm. People fall in love with a product, or the idea of a product, rather than make a rational decision to go into business with the company, and with the person representing the company.
This is one of the best reasons to look for a company that offers "everyday" consumable products or fairly reasonable services that don't look like luxury items when/if money gets tight.
This is why you hear many successful mlm leaders telling you the product/service really doesn't matter. Which sounds really stupid, because without a product/service, you have no business!
Most newbie's get sucked into a company by a fast-talking sponsor who paints a rosy picture of the financial freedom he or she has or will have in 6 months. How their product is the only one of its kind, and how everybody needs it!
That's wonderful - but not!!!!
The hardest part of network marketing is to put your feelings aside, while looking objectively at an opportunity. This can be pretty tough since many people are out their "selling the dream", and many new business starters get lost in the hype and not really sold yet on the true nature of the business...WORK!!!
You don't need to ride on the back of your sponsor, if you join with someone who has a taken the time to develop a SYSTEM that, IF you work it, and stick with it (1-12 months...possibly longer) you will begin to see the rewards that we all are seeking.
Look for a system that you can plug into for free - and a company that can justify their sing-up fee, which should be minimal.
This is the way it should be. You should NOT be spending any money on marketing materials and training tapes in the beginning, your sponsor should have in place a method in which newbie's have the opportunity to use tools that are FREE first, then move on to possible other marketing routes later on.
Once you find that sort of sponsor, who I would call an ATTRACTION MLM MARKETER , you have found someone worth emulating.
And with their guidance, you can confidently go to work on developing your own leadership skills, which in time become the foundation of your business.
So look for a sponsor, and a solid company - not a product or service that promises to save the world.
Good products/services are a dime a dozen, but a sponsor with leadership ability is worth his or her weight in gold. And a company on a solid foundation is not an option - it's a must if you value your time.
Yes, you need to have and cultivate, in yourself and others, that yearning for the success that you could have in mlm. But remember that success cannot become reality without your gathering, working, following, and finally, your leading others to do the same.
Everything has a process. It's only overwhelming if you think you must do it all now, or do it all alone.
With the right leader, your mlm dreams can be crafted into a reality worth every second you spend developing the leader within you.
So take care who you follow. And the company you represent.
http://www.magneticleadershipmarketing.com

About the Author

Magnetic Leadership Marketing specializes in helping brand new and seasoned MLM professionals build successful businesses that are 100% Internet-based, without spamming, mass advertising, or bulk emailing. Sign-Up for a 10-Day Magnetic MLM Attraction Boot camp at http://www.magneticleadershipmarketing.com